Inspired by accounts of service dogs accompanying troops in the world's most dangerous places such as Afghanistan and most likely the photos of them beside the casket of their fallen masters that went viral on social media, Max is not your typical dog movie that can easily warm your heart: part American Sniper part Lassie and shockingly part No Country for Old Men, the marketing department at Warner Brothers would definitely had a hard time promoting the film.
It is just too violent for kids who are primarily the core of the family audience demographic not only due to scenes of war but also a subplot involving Mexican gun smugglers. I'm actually surprised how Max was classified PG with the MPAA considering the instances mentioned.
If you have military themed films then by all means Max is recommended. I had some experience of being near a Belgian Malinois, the breed of dog Max is and seeing the film made me realize how intelligent and affectionate they are to their masters and their purpose in the military. Trust your judgment though if you want to bring young kids to the film.
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